Back in the day, before MEC “become captured by the very retail structures that [they] fought against”, the Co-op was an adventurer’s candy store. And the catalogue was a primary source of information for co-op members, mailed to approximately 530,000 members nationwide in both official languages. I was very excited to work extensively on the MEC catalogue while on contract with MEC. I was responsible for creating all the non-product pages, including the very successful Big Wild teaser and the sustainability page, as well as laying out product pages.
I also designed various store signage and a multi-year, multi-platform holiday promotion based on the idea of “Wrapping up Adventure” that utilized a climbing rope and gift tag. The banners produced for every store’s entrance way used legitimate climbing knots, which was fun!