Selected Work

Online portfolio of Steven Cretney CGD – aka, the Forest.

Nature Canada

Nature Canada is one of the oldest national nature conservation charities in Canada, helping to protect countless species, parks and wildlife areas in Canada. I have designed magazine and billboard ads, illustrated online graphics and developed the logo, branding and marketing materials for the Nature-Based Climate Solutions Summit.

Nest Lab

The Nest Lab is a social innovation lab advancing collaborative community action on climate change in Nelson.

I designed the single-page website along with all the other needed assests, including PDF primers and reports. The site is responsive and was built in Wordpress by SpaceRace Digital.

Only in Nelson

This award winning documentary film by Amy Bohigian follows a colourful group of candidates along the campaign trail as they seek to win the votes of the hyper-engaged citizens whose town is in crisis over how to move forward amidst the wave of global populism encroaching on their counter-culture haven.

I designed the website, posters and t-shirts. The site is responsive and was built in Wordpress by SpaceRace Digital.

Select logos

A selection of logos completed for a variety of clients including Ohmy ice cream, Yaherb, Goldfinch Energy, Happy Gut, Young Huslr, Polaris Strategy + Insight, Horizon Environmental, Awaken, Evoke by Design, Selkirk Snowcat Skiiing, SpaceRace Digital, Nelson Kids, Osco, Nature Canada, Nelson Innovation Centre, Renew Technologies, Spruce Groove Records, Living Lakes Canada and Trail Crew Design.

Soccer Jersey

With the goal of having a jersey that my U10 girls soccer team actaully wanted to wear each week (strange that they don't seem to get excited about having an insurance company's logo emblazoned across their chests), I teamed up with my two kids to design the team's graphic.

Business Renewables Centre Canada

The Business Renewables Centre is a modern marketplace where corporations and institutions can learn how to buy renewable energy directly from developers. Through the website, events and publications, BRC-Canada generates awareness, builds strong community and creates tools and services to simplify and accelerate large-scale renewable energy use across Canada. BRC-Canada is a Pembina Institute and Rocky Mountain Institute initiative.

I designed both the public and members-only website, serveral custom icons, social graphics and reports. The responsive site was built in Drupal by Ryan Dorward.

Happy Gut

Happy Gut Water Kefir is a live, sparkling probiotic beverage that’s light in flavour, refreshing and delicious. It’s a functional beverage with multiple health benefits and you can easily make it yourself. Happy Gut sells water kefir beverages and fermentation kits to make your own water kefir at home.

I have been working with Happy Gut right from their startup phase, designing and developing the logo and branding, packaging and website. The site is responsive and was built in Wordpress by SpaceRace Digital.

Select Icons

A selection of custom icon designs completed for a variety of clients including the Pembina Institute, Mountain Waters Spa, SaneCo. and SpaceRace Digital.

Nelson Public Library

Let your mouth water and your imagination soar. Nelson chefs were asked for their best-loved recipes and for a book they've loved. The result is Pairings: inspired food, inspiring words, a delicious fusion of the culinary and the creative.

Proceeds of the sale of this book benefit the Nelson Public Library.

Printed and bound in Canada on recycled FSC certified paper with vegetable based inks.

Stunning photography by David R. Gluns.

Pembina Institute

The Pembina Institute is a non-profit think tank that advocates for strong, effective policies to support Canada’s clean energy transition.

To ensure that the institute’s online presence positions them as a national organization that is relevant, authoritative and influential on Canadian energy issues, I lead the complete overhaul of the website. Needing to effectively promote their work, the site showcases their research, experience and expertise, while harvesting online donations in a secure and simple way and cultivating subscriptions to their enews.

My roles included design, web strategy, wireframing and site architecture development, copywriting, project planning, staff training, and website administration. The site is responsive and was built in Drupal by Ryan Dorward.

Kootenay Inspired

Delve into the lives of twelve remarkable individuals to share in their wisdom for living a purposeful, authentic and inspired life. Several photographers provided the stunning images.

50% of proceeds will benefit Tipi Camp and Wildsight.

Printed and bound in Canada on recycled FSC certified paper with vegetable based inks.

Buy the book.

Humans of Nelson

"May I take your photo?" This simple question has helped Ryan Oakley shed light on the characters and stories of Nelson, British Columbia. A spin-off of the popular Humans of New York, Ryan has built up an inspiring collection of photographs and stories on his website, Facebook page and now a 232-page hardcover book.

Printed and bound in Canada on recycled FSC certified paper with vegetable based inks.

Buy the book.

Micro, Small and Medium Enterprises

The Asia Pacific Foundation of Canada is Canada’s leading organization for research, analysis, and consultation on Canada-Asia relations. This site is for one of their four strategic objectives: building the potential of MSMEs in APEC developing economies to foster sustainable, inclusive growth and poverty reduction.

The site is responsive and was built in Drupal by Ryan Dorward.

Kootenay Co-op

The Kootenay Co-op is a member-owned grocer focused on natural, organic foods and products. As a cornerstone of Nelson's community, the Co-op actively promotes sustainable living; rippling from its mission to its buying and operational practices, to advocacy, education and community outreach.

After using a variety of styles and a number of inconsistent “logos” with no visual direction or focus for years, I was hired to design a visual identity package that resonates with the Co-op, helping it to successfully venture into its next phases of existence.

Read the GDC's sustainable design case study: Engaging Community with Graphic Design.

Kootenay Co-op and
Nelson Public Library

Expand your library, expand your mind. When the Nelson Public Library launched an exciting new expansion project, the reality of needing funding created an opportunity to collaborate with the Kootenay Co-op.

Seasonings: a year of local flavour in words and recipes is a literary cookbook that celebrates growing food, eating well and embracing the four seasons. The book has raised significant funds to help the library grow, continuing the discovery of new ideas and connections. Seasonings was short-listed in the 2011 Canadian Culinary Book Awards.

Printed and bound in Canada on recycled FSC certified paper with vegetable based inks.

Stunning photography by Heather Goldsworthy of Imageobscura.

Pembina Institute

The Pembina Institute is focused on solving today’s greatest energy challenges — reducing the impacts of fossil fuels while supporting Canada’s transition to an energy system that is clean, safe and sustainable.

Distilling technical and complex information into something engaging and sharable, I have created numerous infographics for the Pembina Institute on a range of energy topics, including transportation, fossil fuels and energy efficiency.

The Weave

In addition to scientific expertise, sustainability practitioners must skillfully facilitate the co-creative group processes necessary for actual systemic change. The Weave is an in-depth guide for sustainability practitioners that clearly communicates a template for designing strategic engagements, suggestions, examples, and guiding principles to support increased engagement and buy-in. Grounded with extensive data from sustainability practitioners and professional facilitators, patterns in successful change initiatives were identified and integrated with the Framework for Strategic Sustainable Development (FSSD) and dialogue-based methodologies. The Weave is currently being translated beyond English.

I designed and co-authored The Weave with Tracy Meisterheim and Alison Cretney as an outcome of our award winning masters thesis.

Read The Weave.

Nelson Votes

Why pledge to vote? Simple. We're social creatures, influenced by the actions and opinions of our friends, family and peers. Oh, and science. Research shows that if we say we're going to do something — and actually commit to it — we're more likely to do it.

Nelson Votes encourages citizens of Nelson to engage in their municipal elections and aims to make politics a bit more fun by hosting unconventional election events.

LAT60 Geospatial Solutions

LAT60 delivers critical, timely geospatial information so clients make better decisions.

My roles included design, web strategy, wireframing and site architecture development, copywriting and project planning. The site is responsive and was built in Wordpress by Morten Fuglsang.

Mountain Equipment Co-op

Back in the day, the MEC catalogue was a primary source of information for co-op members. Mailed to approximately 530,000 members nationwide in both official languages, the catalogue was a staple for Canadian outdoor enthusiasts. I was very excited to work extensively on the Fall + Winter MEC catalogue while on contract with MEC.

I was responsible for laying out product pages and creating all the non-product pages, including the very successful Big Wild teaser (concept created with Philip Torrens) and the sustainability page (concept created with Philip Torrens and photographed by Linda Mackie).

Mod Nights

Club nights and events celebrating 60's English R&B, Classic and Northern Soul, Brit Pop and Indie Rock. Examples shown include handbills for a tribute to the late Joe Strummer and a replication of the 1967 movie Blow Up for The Mod Club in Vancouver. Handbills for two Transatlantic events in Edmonton, a poster for the Vancouver and Montreal Mod Club's Halloween party (illustration appropriated from the Penguin edition of the Anthony Burgess novel, A Clockwork Orange) and a poster for Edmonton's One Night Stand.

Trips for Kids Vancouver

Trips for Kids Vancouver is a non-profit society dedicated to enabling youth with barriers to experience mountain trails. Downbeat is their interactive social event that showcases video and still photography, live performances and a silent auction. The design of the 2008 and 2009 posters prominently feature images by presenting photographers (Kari Medig and Ian Hylands).

Forest Projects

It is no secret... I love riding bicycles. And lucky for me, so does my wife. Imagine the shock when an ultrasound was taken showing the addition to our family was already riding! The image was used to announce our news to family and friends.

All Bikes Go To Heaven.
The first designs in a series of t-shirts celebrating the noblest invention and its virtuous trajectory. If more people used bikes instead of cars, the world would be a much better place.